If you're a small business owner or entrepreneur, you might be wondering how to get started with online marketing. In today's fast-paced business world where more than 51% of consumer purchases take place online, having a well-constructed presence on the internet can be the difference between the status quo and growing your business. Read on for tips on how to set up a successful digital marketing campaign.
Create Varied Content
You'll get more traffic from Google if your website has several different types of content — think blogs, videos, infographics, and even podcasts. Aim for high-quality, original content that's keyword optimized. If you struggle to come up with content, you can always consider hiring a digital marketing agency to take care of blog and article production. They'll also be in a position to do solid keyword research for you.
Choose the Right Platforms
There are tons of digital marketing platforms out there, but you can save time and improve your chances of increasing your sales by targeting your marketing to the right online environment. Do some research to discover which social media platforms your target customers use most often. Tailor your content to each specific social media platform's operating characteristics and user demographics. Make sure to include great visuals as well.
Optimize Your Website for Mobile Browsing
More and more customers are using smartphones and tablets to surf the web, get information, make inquiries of businesses, and purchase goods and services. Make sure that customers viewing your site on a mobile phone or tablet have a great user experience. After building your website, engage with each page using a smartphone or tablet to double-check the mobile site's layout and functionality — essentially, you want to make sure it's easy to view your site using a mobile device.
Review Your Analytics
Data provides businesses with tons of critical information about their online marketing campaigns. You can get information such as the number of visitors who've interacted with your site and the steps most take when navigating your website. The information is available from Google Analytics, and some social media sites offer similar data for business customers.
Be Consistent Across Channels
If you have a robust digital marketing campaign that takes advantage of several different media platforms, it's important to maintain consistency in both messaging and design. Come up with a logo that looks great on visually-driven social media such as Instagram, as well as on written brochures and service lists. Make sure that you update your marketing across all platforms when you make changes to avoid creating confusing campaigns.