CASE STUDY # 1


Tribute Pharmaceuticals
Digital Marketing & Consulting
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CHALLENGE

The pharmaceutical industry is very competitive, and Tribute Pharmaceuticals was seeking to grow their business substantially both in-store and online. 

 

SOLUTION

Rockit Digital Marketing developed, launched, and managed a full-scale campaign which included search (Google) ads, Programmatic ads, and display retargeting.

 

RESULTS

• 539% conversions increase for online    

• $150,000 in-store sales in 3 months.

• 34% decrease in Cost Per Acquisition for new clients

• At the conclusion of the campaign, Tribute was purchased by another company based on strong sales

 
 

CASE STUDY # 2

 
Restoration 1
Digital Marketing & Consulting
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CHALLENGE

As a newly opened franchise in 2018, Restoration 1 realized the need to bring in a steady flow of revenue which seemed unpredictable in the first year.  

 

SOLUTION

In late 2019, RDM was hired to produce a series of 12 videos and launch an aggressive digital marketing campaign which included Google Ads, social media ads, newsletters, and social media marketing. 

 

RESULTS

• Sales exceeded $1 million in 2020

• Videos have generated tens of thousands of impressions with local consumers

•  Social Media followers have surged, while Restoration 1 has seen steady sales growth

• Restoration 1 now positioned as a leader in their industry in Metro-Detroit

 

CASE STUDY # 3

 
Hellsgate Haunted House
Digital Advertising & Creative Consulting
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CHALLENGE

Launching a new haunted house in a competitive market can be very tough, and HellsGate invested heavily to create an amazing attraction for its guests. They also realized the need for an extremely aggressive digital marketing campaign to build awareness and become profitable by attracting tens of thousands of visitors in a matter of 6 weeks' time.

 

SOLUTION

RDM worked closely with Hellsgate to develop an aggressive creative and digital campaign that included social media advertising (FB, Instagram & YouTube), programmatic ads, and Google Ads. With young adults and teens as the primary audience, creative and entertaining videos were used exclusively in the campaign. 

 

RESULTS

• Experienced an unprecedented 26% click-thru rate

• 25% conversion rate

• $1.5 million in ticket sales in 6 weeks of sales

• 69.5% lower Cost Per Conversion than overall account average