Google is a powerhouse that is responsible for a huge amount of push when it comes to marketing and making a name for your business. That being said, the Google algorithm does update every few months and new updates are added. Google is such a huge driving factor in marketing and making sure that you are up to date with all the changes can make a big difference.
Recent Google Updates
Some of the most recent updates to the Google algorithm took place over the summer of last year. The most recent update is a core update that helps to further hone the search engine and help to block spam as well. Spam is a huge issue when it comes to the algorithm and there have been plenty of updates that have been made to help keep spam from popping up and changing the overall search engine results.
Why are Google Updates Important?
When it comes to running a digital marketing agency or working with a digital marketing agency, it is important to take the time to consider why these updates are important and why they make a difference. With updates to the Google algorithm, it is so important to remember the immense amount of coding and work that goes into the algorithm and that goes into working with it and what makes it work the way that it does. You can see how important the algorithm is and how important updates are since Google processes over 3.5 billion searches every day.
Google algorithm updates can change the way that your site pops up, it can change the way that your site appears when searched, and it can also help you to push your site further up the ranking so that you can get more people in to your site and more people that are able to see your business. A great digital marketing agency is going to be able to adjust and change your site based on the updates so that you can be certain your site is still going to be visible, that nothing is going to be messed up, and that you are going to be able to keep people coming into your site. A great agency is going to work to adjust your site according to the algorithm updates and the changes that have been put in place to make the most of your site and your advertising.