Email marketing is one of the most powerful tools to move your business forward. According to Constant Contact, every $1 you spend on email marketing averages will give you a return of about $44. However, for you to be able to use it, you need to come up with an email list first. There are several methods you can use to build your email list. Here are some you may want to know.
Use Embedded Signup Forms
This is the most traditional strategy for getting email subscribers. Static embedded forms can be placed on high-traffic pages on your website. The form should be strategically placed in a visible area. For instance, you can place your form on the footer, sidebar, splash page, or contact page. One of the main benefits of embedded forms is that they are non-intrusive. They will simply remind the user that signing up is an option if they are willing. However, you will need to combine them with more proactive list-building strategies.
Deploy Pop-ups and Overlays
According to Yieldify, pop-ups have a general conversion rate of 11.09%. The top 10% of pop-ups convert at about 42%. While these stats can seem mouthwatering, you should be very careful with your use of pop-ups. Before you use any pop-ups, read Google's interstitial ad guidelines. If you don't read those guidelines and you go ahead and use pop-ups, you might actually risk being penalized. Once you understand how pop-ups work, you can use them to your advantage. In general, you should stay away from pop-ups that require the user to close them before they can access your website content. That can chase people away from your website. You can work with a marketing consultant to find out the best way to use pop-ups.
Choose A Trustworthy Email Marketing Platform
If you are looking to build an email list, one of the things you need to do is find a reliable marketing platform. It might be possible to send basic emails with Gmail and Outlook at first. However, as the email list grows, it can become impossible to manage your contacts. To efficiently manage and organize your email list, you need a reliable marketing tool. You also need to use a tool that can enable you to automate your email campaigns. A marketing consultant can help you find a platform that can keep up with your growth. You can then rely on the platform's features to create engaging emails.
You can employ these tips to build a useful and robust emailing list. This list will help you engage with your audience and ensure they remember to seek you out whenever they need your services. Get in touch with our team of marketing consultants at Rockit Digital today if you need help creating your email list. We would love to hear from you.