Everyone loves to spend time on social media. With more than seventy percent of users
discovering new brands on social media, it is where all businesses are trying to establish their presence. Social media is a great way to connect with your audience. If you don't have a social media presence, there are chances that you will be left behind. One thing is for sure, though, not everyone can be everywhere on social media at once. So it’s best to focus on the channels that will have the most significant impact on you and your company.
Here are some do's and don'ts to remember when using social media marketing.
Do’s of Social Media Marketing
Engage with your Followers
One of the best ways to keep followers engaged is by promptly responding to their comments and messages. It will help you build trust with your audience and encourage them to take an interest in what you say.
Regularly Communicate with the Audience
Regularly posting content that provides value and entertainment allows you to interact with your audience. Don’t miss the chance to talk to your customers and make an impact directly.
Creating a posting schedule will help you post good quality content regularly.
You want to post often enough that people know they can count on hearing from you, but not so repeatedly that they're tired of hearing from you.
Create Compelling Images
Create appealing visuals to create engaging content. The human brain processes image 60,000 times faster than it does textual information. So grab those eyeballs instantly and start a conversation with your audience with high-quality images and videos.
The key to a successful social media profile is variety. Try making posts with images in various orientations, videos, carousels, and so on. Also, try combining different content types, such as humourous, informative, and entertaining, while creating your posts. It will ensure that users do not always scroll past your brand.
Dont’s of Social Media Marketing
While you may want to share every single piece of news that crosses your desk, it’s best not to overwhelm your audience with too many updates, or they'll just tune out. Post when you have something meaningful or valuable to say and try not to be a part of all the trending topics. Excessive posting could just annoy people.
Avoid Excessive Hashtagging
Loading your post with too many hashtags to reach more people is a bad idea. Overuse of
hashtags will make your post less genuine and unprofessional.
Don’t Post Too Much at Once
It's tempting to want to get all of your content out there right away. However, this can make you look like a spammer or a brand that isn't professional and refined. Instead, focus on sharing other people's content, and then slowly start sharing more of your own once you've built up some trust with followers.
Social media marketing is extremely powerful for reaching your audience. So go ahead and
have fun, be playful and let your personality shine through. If you need a high-performing social media marketing strategy for your business, contact Rockit Digital Marketing. Our sound strategies and innovative approach will help you rock the digital world. Book a call today!