Digital marketing is touted by all marketers to be the way to go these days — most target audiences are spending a lot more time online than ever before. The marketers who encourage you to make use of digital marketing have a point: it is one of the most powerful forms of marketing.
With that said, not all business owners have the know-how to be successful with digital marketing. That's where digital marketing agencies come in. They have experience and know all the latest trends. If you want to work with one, there are a few questions you should ask to determine how good they are if they'll be right for your company.
Here are three questions you should definitely ask the digital marketing agency you want to work with.
1. How Will You Use SEO?
Search Engine Optimization is an essential part of digital marketing and should be part of any strategy. About 60% of marketers feel that inbound marketing (blog content, SEO) results in the best quality leads.
Google's algorithms look at, and use many metrics that have to do with, content. If you want your business' content to show up on the front page of search engine results, you'll need to use effective SEO.
2. What Tools Will You Use?
Using the right tools can turn a good digital marketing strategy into a great one. There are many tools to choose from, though, and not all of them are created equally. Most tools cost money, so it's important that the agency you work with is familiar with the most effective options. You don't want to waste time and money on tools that won't help you achieve your marketing goals.
3. How Will You Create a Presence for My Company on Social Media?
When it comes to digital marketing, it's important that your business has a visible presence on social media. There are many ways you can achieve visibility, but some are more effective than others.
The agency you work with has to know all the latest trends on the platforms most relevant to your industry. Let them show you how they plan to run social media campaigns, and what results to expect from their efforts.
Nail Your Digital Marketing Efforts
Now that you know what questions to ask digital marketing agencies, you can find the best guys to create effective strategies that will help your company grow.